We need to agree on a point that our mind is not constant. It is always roaming around the places, even if you are listening to songs, watching TV or while having a conversation.
How can you grab a brain’s attention?
It’s stories. To have a positive attention to brains at a certain point, you need to bring up some stories.
Let’s say; you are in front of your prospect. You are there for selling your excellent app which solves a big hurdle.
Your prospect has just had his crucial meeting. With his sales team before your appointment.
Your prospect is now in his zone of mind.
But you don’t want to lose your chance on the sell. So, for that, you want your prospect’s attention on your pitch.
How will you get that attention?
Stories are great; it freshens you up, entertains you. Remember the days when your grandma used to tell you a story. Just to keep you seated.
Professionals, business, everyone has their story. All great company has their story. Aston Martin has a story, Apple; HP has its story.
Not only companies but even celebrities also has their story.
Some companies are specialized story building.
But why story?
Because it keeps them remember.
What is case study
We have talked about stories. Why ? What is its connection with case study?
A case study is nothing but a great story.
The case study tells a stunning story about your products. The product which is used by your customers.
You know testimonials. People use the testimonials to put on their websites.
The footer is the best place for the testimonials. But even the front page also a good one.
Some people put the testimonial on a dedicated testimonial page.
See how Namecheap has put their customer testimonial
A testimonial is the feeling or feedback summed in a quote by your happy customers. The quotes from your clients are a powerful tool. It’s as your clients are talking with your website visitors or email readers.
It’s a good idea to keep positive testimonials.
Think of that testimony expanded. With more details and statistics from that satisfied customer.
The case study is, one of your satisfied customer sharing his/her story about your product.
The story gives a sneak-peek of whatever you have done. It could be your approach, your product feature or the problem solved by your product.
But, the most important, the story is by a third real person who is not you. So it makes people more believable.
People believe what other people say about your product more than you. That’s why a positive review for a product works better than the highly paid ad.
The case study yields about your capability, your approach to a problem, your style of work.
Why Use Case Studies?
Storytelling is nothing different than the content marketing.
Some good blog posts work well to spread your word. It’s better to market the content than individual sales strategies. The content is the story talking about you.
It creates a pull for your products. People come to you.
The case studies are unique in their own way. The combination of content in the case study is well mixed with the problem, real scenario, solution and the satisfying conclusion.
It speaks the word relevant to your business. The case study does the work of content marketing for you.
Let’s assume; you are a mobile app company. It let parents know their child’s progress updated by their elementary school teacher.
Your mobile app solves the hurdles of parents and the teacher as well.
Perhaps you approached an elementary school which is yet to embrace the technology to manage the progress of the elementary students.
You provided a hands-on demo to the administrator and some teachers. They loved your app and the way it worked.
Now you have implemented the app system for the school and are convinced that they are using the right technology in their school.
The above example sets the real world example of one using your app. And they are happy with the services.
This makes a beautiful subject line for your case study.
Readers can relate the above story that how a real-world client was skeptical about the technology in their school, but they loved the app.
The teacher’s and parents can provide you a quote so the reader could understand the benefits of your app.
The story concludes with school implementing your app and is happy eliminating their hurdles.
People who read this case study can relate to how you solved the problem of the customer.
Tool for Publicity
How will you use these case studies for your business? You had put your efforts to make one.
Your website is a great platform to show your skills via a case study. Bottom of your homepage or a dedicated page such as downloads could be an excellent placement for it.
Also, it can be released publically through the magazines. It will work as a direct reference to your product/services.
There are some excellent online platforms which are famous for showing contents like a case study.
LinkedIn is one of them.
There can be groups related to your expertise on LinkedIn. You can post your case study with a proper subject line.
But be alarmed that you are not spamming the group, and your content has relevance to the group members.
Slideshare is another good platform for the content sharing. Slideshare, a widely used way for sharing presentation, reports or any content document.
You can create an individual or company account on Slideshare. Your SlideShare follower can able to see your shared document. Also, they can share on their feed.
Case studies are a great tool to showcase your skill and greatly shows your capabilities. Your prospect tends to incline more towards your solutions if you have placed real case studies with the possible solution a prospect is looking. They believe more in you because you have already proved the solution with your other clients.