Anyone who is presenting at product launch, sales pitch, or giving a corporate presentation, surely should know how to turn the static presentation slides into dynamic, discussing and entertaining. People attending should debate the topic in the hallway or take their ride back.
You can surely win the people if you can present well.
A presentation is not rocket science that you need to learn by going to the college. It is a skillset that you develop through different qualities such as fluency in speaking, confidence, thorough knowledge on the topic you talk.
I have written 12 killer tips which you should seriously consider for your next presentation.
Know your Audience
A mango never grows on an apple tree.
Know your audience to whom you are presenting. Be it Power Point Slides or a discussion over your corporate brochure, your audience is important to you.
If your presentation belongs to any technical factors & if your audience is from corporate, ask, from which industry they are? What is their role in the industry? It will help you to figure out in which tone, at what depth you should present.
Don’t assume that they are like you; there could be geographical differences. The more you know your audience, the better you can express about your presentation.
Show your credibility
Why should people listen to your presentation seriously? Are you of value for which they should listen to you? Of course, yes, you are valuable, that is why you are presenting, and your audience is listening.
But how the audience will know that you are valuable?
Throw your best experience at the inception of the presentation, let them know your credibility. Make them eager to listen to you, your thoughts about the title you are presenting.
Moreover, experience does not mean you need to have 50 years of Albert Einstein knowledge. It is enough if you are thorough with the point you are explaining.
Get familiar with the area
Reach the presentation venue beforehand and get familiar with the hall by knowing things. It boosts your confidence.
You are confident when you are at a familiar place. Because you know everything about it.
Warm up your audience
Stand-up comedians start their comedy sessions with a pun. They warm up the public by letting them know that they are open for things.
Let your audience know they will get entertained as well as educated for next some minuts/hours. Crack some jokes in between, let them know you are not boring.
The audience need to get to know about you, so they feel congenial to you.
You should seriously consider this point if you do not want to see your audience sleeping. Continuously speaking without any engaging discussion with the public is like a sleeping pill to them.
Make your audience involved in the content you are presenting. Once you create a rapport with the public, after about five mins, start asking questions. Let your audience know that this session is an interactive session and not the “TV watching.”
Be a presenter, not a reader
A presentation is not about reading ten bullet points from your PowerPoint Slides.
Bullet point from slideshow is not the “point,” the “point” is explaining the knowledge you have. If your audience could take what they need just by reading it then there is no requirement of a presenter; we would just run the slideshow with some Bruno Mars songs in the back.
Include a goal early in the presentation
What is the take away for your listeners? What’s in it for them? Tell people what they will be achieving by attentively listening to the presentation. Share it with your listeners; this will keep them attentive.
Also, set a goal for yourself. Whether you want your branding, business or promotion.
Don’t over prepare
Don’t over prepare the content, at least don’t look like you memorized and blabbering what you remember.
Agree, you need to prepare about what you will talk about but don’t sound like a singer singing to the cats.
It shouldn’t be like a recorded cassette. Instead of memorizing everything, learn the sequence of your slides and bullet point. Go with the flow, talk the necessary thing as and when it is required.
Memorize content with the situations. Refer points inside the presentation when necessary. Mention your personal experience; it makes the content more appealing than the story.
Keep audience engaged
If anyone tells you a solution to “how can you keep your audience engaged with you, so they do not fall asleep?”, pay him whatever he wants and take it.
I’ll tell you this for free.
The solution to it is by asking thought-provoking questions.
Remember this man? He made the news for saying to bury his million dollar Bentley. That man said it just to grab the attention. Moreover, that is too just to prove a point. Read the full story here.
This story goes hand in hand with my point.
Find the kind of interesting thing people will wonder. Use it while you are talking. Ask questions on that interesting thing. Frame the question so that you can answer them to solve their hurdle. Simultaneously advancing towards the goals you made at the first place.
Make some move
You know that you need to move while speaking to the audience but in pressure of the presentation, you tend to forget it.
Make gestures, use hand postures, (but not too outside of your body area). While speaking, people also observe on the body language of the speaker.
Remember you are not David Beckham to like even if you do not move. People are more involved with a moving person.
Get over “Ummm”
You may not notice, but you may be talking lots of “umm,” “ahh,” “like that,” “is there” or any other repetitive word, but the audience does.
It makes the session annoying or harsher. To get themselves entertained, people may count the repeated word. I remember the time when we used to count one of my lecturer’s favorite word “is there.”
Standout from the other presenters
Don’t be every other presenter; stand-out compare to the others. Do something which will separate you out from them.
If you see, after watching a movie you do not remember the side actors name but the heroes name.
Brand yourself. Next time any member of your audience meet you, make sure they remember your name.